Back-to-school season is more than sharpened pencils and new routines—it’s a stress point for working parents. So, how can employers support parents during this transition? By offering flexibility, clear communication, and practical resources, businesses can ease the pressure while improving productivity and employee loyalty.
“Back-to-school season can really feel like a one-two punch for parents,” said Wes Burke, Chief Human Resources Officer at Care.com. “Just as families get into a summer rhythm, the start of the school year brings an entirely new set of challenges.”
Those challenges often translate into workplace impact, with increased absenteeism and dips in productivity. That’s why now is the ideal time for organizations to revisit how they support working parents—and remind employees of the resources already in place.
Offer Employees Flexibility
One of the most powerful tools employers can offer to working parents is flexibility. Whether it’s remote work, hybrid schedules, or simply flexible hours for school pickups, experts agree that small shifts can make a big difference.
“It’s important for employers to help parents successfully strike a balance between the demands of work and their parental duties,” said Maria Amato, senior client partner at Korn Ferry. “Allowing parents to adjust their hours around key family responsibilities can help ease the pressure without impacting business outcomes.”
Burke echoed this sentiment, adding that employers should be proactive about communicating their openness to flexible arrangements.
“Offering flexible hours or hybrid work can be a lifesaver,” he said. “When employees know their workplace has their back, they’re more engaged—and more productive.”
Communicate Early and Often
One consistent theme across organizations is the importance of communication. Employees—especially new or expecting parents—need clear, timely reminders of what benefits are available and how to access them.
“Regardless of the benefits available, employers should make sure that all relevant information is readily available to parents as they prepare for the school year,” Amato advised.
Burke added that the start of the school year is a particularly valuable time to reinforce this message:
“Back-to-school season may be the trigger, but family demands pop up year-round. When parents know they can count on your support, it strengthens their trust—and their performance.”
A Strategic Investment in People
Supporting working parents is about more than meeting compliance standards—it’s about cultivating a workplace that recognizes the full lives employees lead. Data from a 2024 Care.com report found that:
- 82% of employers saw a positive impact on productivity when childcare support was offered
- 80% linked those benefits to improved talent retention
“When you invest in your employees as people, you’re also investing in your company’s success,” Burke said.
As we enter the 2025–2026 school year, consider how your organization can continue to show up for working parents—not just now, but throughout the year.
Want to better support your workforce this school year? Connect with HRDelivered and explore practical solutions tailored to your team.
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