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Back-to-School Season – How can Employers Support Parents?

Summary

Back-to-school season can be a challenging time for working parents, often leading to increased stress, absenteeism, and dips in productivity. Employers play a key role in easing this transition by offering flexibility, maintaining clear communication, and providing accessible resources. By supporting employees during this time, businesses not only help parents manage their responsibilities but also improve engagement, productivity, and long-term retention.

What You’ll learn

  • Why back-to-school season creates challenges for working parents and impacts the workplace
  • How flexibility (remote work, adjusted hours, hybrid schedules) supports employee productivity
  • The role of clear communication in helping employees understand available benefits
  • Why proactively reminding employees of resources is essential during seasonal transitions
  • How supporting parents can reduce absenteeism and improve engagement
  • The connection between childcare support and employee retention
  • Why investing in employee well-being leads to stronger business performance
  • Practical ways employers can support working parents throughout the year—not just during back-to-school season

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